Hi I’m Dr. Alex and I’m a little OCD.

When I get interested in something, I become consumed with it. Few things in my life have become passions of mine: golf, boxing, the health and performance of the human body and business and marketing.

I’ve been under chiropractic care for over 15 years. Chiropractic has improved my energy, athleticism, health, and quality of life so dramatically, that ever since going the first time I knew I wanted to become a chiropractor.

However, it’s been a tough road.

From International Relations and Russian Language… to Chiropractic

In college, around the time I first started getting adjusted by a chiropractor, I was studying international relations and Russian language. Pretty interesting combo huh?

I fancied myself going in a slightly different direction with my life then, however what I didn’t know was that my true calling was yet to materialize…

After going through a treatment plan for a shoulder injury, healing up and really experiencing my athleticism and well-being skyrocket, I became very interested in chiropractic and becoming a chiropractor, except there was only one problem. I hadn’t taken ANY science classes, and you kinda need those if you are going to pursue a health care profession.

It seemed like a ton of work at the time, and after already getting a double major, I didn’t really want to do any more school.

Me and Former Light Heavyweight King "Bad" Chad Dawson
Me and Former Light Heavyweight King “Bad” Chad Dawson

After graduating I got a decent job with room to grow, but I still was flirting with the idea of becoming a chiropractor… It was just a long road to start walking down. I’d have to do about a year and a half of science classes before I could even start chiropractic school, then nearly four years of chiropractic college before I would graduate…

Eventually, I said the hell with it, let’s do it. You only live once, and you gotta take risks if you want to be great.

I got a more flexible job, went back to community college to complete the science requirements (physics, chemistry, bio, stuff like that), and after about a year and a half started chiropractic college where I graduated in 2010. I worked with another chiropractor for a few months as an associate and then decided to strike out on my own.

I thought I was ready, but I really wasn’t.

Now, as you probably have experienced yourself, the real world ain’t school. School is like learning to swim in a backyard swimming pool.

When I started my own business I knew I wanted to be all cash, and trying to start a cash based chiropractic business with NO experience is like getting dropped in shark infested waters without a life jacket.

You better figure things out QUICK or you are chum. I became a very good chiropractor during my time as an associate, however I really didn’t get much education in business, sales, or marketing.

My Post Grad – Post Grad Education: A “Street PhD” In Business, Sales and Marketing from Hard Knocks U.

Me and Rich Piana at the San Jose Fit Expo where I had a booth.
Me and Rich Piana at the San Jose Fit Expo where I had a booth.

When I struck out on my own I knew that in order to get where I wanted to go in life, I had to learn business, sales and marketing. So, I went back to “school.”

I invested a lot of time, money and energy into figuring stuff out. I spent virtually everything I was making on business seminars, training courses, books and coaching to learn the ins and out of actually running a business.

I went from just being a chiropractor, to owner of a chiropractic business where I’m a marketer and salesman of chiropractic, the greatest health care product in the world.

I like to work out in my street clothes.

While I have a ways to go to still reach all my business goals, long gone are the days of standing with my signs in the street, having my signs peed on by dogs (this seriously happened… two weeks in a row), taking abuse from skeptics and people who tell me they “don’t believe in chiropractic” as they limp by overweight and hopeless, and no more having to watch people throw my flyers in the trash after I hand them out…

I’ve learned how to do things better, and I want to share what I’ve learned with you – only the most powerful and relevant chiropractic marketing, business, sales and mindset resources without any fluff or hype – so you can shortcut your path to success and not get ripped off, like I did quite a lot, in the process.

I also have a selfish motive I should probably share with you…

Right now I have a practice in San Jose, CA. I know now that I don’t want to spend the next ten years of my life here. My goal and my dream is to create some passive income from this blog and travel around the country for a few months to explore different areas and find out where I really want to be.

That being said:

If you are new to practice or want to go all cash, you’ve found a GREAT place to learn the skills you need to get started even faster. Or, even if you are a veteran of business and are still dedicated to honing and maximizing your business and marketing skills, you are in the right place and I guarantee you will get loads of value from this site.

However, if you are content with mediocrity and NOT dedicated to being the best you can be, NOT 100% convinced that chiropractic is the most amazing health care product on the planet, NOT prepared to fight and grind until you have the life you want, this website is not for you.

As salesmen of the GREATEST health care product on the planet, you deserve to have abundant rewards, and the lifestyle and freedom you deserve.

Remember, I’m still at it. Still passionately dedicated to my craft and running my business, I still read at least a book a week, and still continue doing everything I can to become the best I can possibly be in the short time we have here on earth.

If you are with me, let’s continue on this path together.

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